What is programmatic buying?

Programmatic buying has entered the world of marketing, making ads more efficient and effective. This is achieved thanks to the use of big data that makes the advertisement appear in the most appropriate inventory, either in the form of banner or video pre-roll on websites or social networks. The purchase is made through RTB, Real […]

Why do a native advertising campaign?

Over the years we have seen the world of online advertising spread to virtually all areas and web services, generating large amount of advertising revenue and set as a staple for advertiser and brands. However, some strategist have been characterized by a somewhat invasive style. It’s in this scenario where Native Advertising has emerged as […]


Can you imagine a decrease of 35% of the labour force in 20 years? That’s what Google forecasts. The company has released a report with interesting data, such as that currently 60% of product sales worldwide occur without the intervention of a seller, that is, these are online sales; or that 65% of the searches on Google end up in a conversion, which is a purchase or a sale. A clear evolution of the new generations is happening, since they have access to advanced technology.

Snapchat lanza su nuevo formato publicitario ¨Story¨ para aprovechar el gran tirón entre los jóvenes

Un mes después de lanzar el vídeo de 20 segundos para la película Ouija de Universal Pictures con apariencia de post y siguiendo con la búsqueda de rentabilizar publicitariamente su plataforma de una forma no intrusiva, la que cada vez se está convirtiendo en la red social favorita de los más jóvenes adelantó su formato ¨Story¨ de la mano de Samsung…

La profecía del Programmatic Buying

No importa si eres creativo, estratega, ejecutivo de cuentas, planificador. Si te encargas de negociar o traficar campañas. Si eres una de las personas encargadas de traer más clientes a tu empresa. Estés donde estés, hagas lo que hagas lo más probable es que estuches los términos Programmatic Buying, RTB o Audience Buying sin parar…