Vertical3 Media, the Miami-based digital advertising and marketing agency with office in Barcelona (Spain) is proud to announce it has been recognized as the 2020 Silver Global Marketing Campaign of the Year and Bronze Agency of the Year, by the American Marketing Association’s South Florida Chapter.
It’s possible that this term is completely foreign to you, but programmatic buying is a trend that is growing stronger than ever in the advertising industry. This new technique allows you to display digital ads without having to interact with media, the latter because it is done through automated platforms where the advertising spaces are […]
Programmatic buying has entered the world of marketing, making ads more efficient and effective. This is achieved thanks to the use of big data that makes the advertisement appear in the most appropriate inventory, either in the form of banner or video pre-roll on websites or social networks. The purchase is made through RTB, Real […]
Over the years we have seen the world of online advertising spread to virtually all areas and web services, generating large amount of advertising revenue and set as a staple for advertiser and brands. However, some strategist have been characterized by a somewhat invasive style. It’s in this scenario where Native Advertising has emerged as […]
Can you imagine a decrease of 35% of the labour force in 20 years? That’s what Google forecasts. The company has released a report with interesting data, such as that currently 60% of product sales worldwide occur without the intervention of a seller, that is, these are online sales; or that 65% of the searches on Google end up in a conversion, which is a purchase or a sale. A clear evolution of the new generations is happening, since they have access to advanced technology.
Almost 300,000 units have been the worldwide orders during the weekend presentation of the new Tesla Model 3, a brand of 100% electric cars. The prestigious brand already has 3 models, Model X, Model S, its most popular, and the new model, scheduled to arrive into the market in 2 years. These cars have almost […]
Do you remember the legal conflict between the FBI and Apple that emerged a few weeks ago? The FBI sued Apple after the company refused to cooperate with the National Security to unlock Syed Farook’s iPhone, one of the authors of the shootings in San Bernardino, California.
Un mes después de lanzar el vídeo de 20 segundos para la película Ouija de Universal Pictures con apariencia de post y siguiendo con la búsqueda de rentabilizar publicitariamente su plataforma de una forma no intrusiva, la que cada vez se está convirtiendo en la red social favorita de los más jóvenes adelantó su formato ¨Story¨ de la mano de Samsung…
A principio de año salió la película de Her, protagonizada por el genial Joaquín Phoenix haciendo un papel sobre el exagerado uso de smartphones en nuestras vidas.
Joaquín hace el papel de Theodore Twombly, un joven escritor introvertido que está enganchado a Samantha, su asistente/operadora virtual que es una especie de versión avanzada de Siri…
No importa si eres creativo, estratega, ejecutivo de cuentas, planificador. Si te encargas de negociar o traficar campañas. Si eres una de las personas encargadas de traer más clientes a tu empresa. Estés donde estés, hagas lo que hagas lo más probable es que estuches los términos Programmatic Buying, RTB o Audience Buying sin parar…
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