Vertical3 Media, the Miami-based digital advertising and marketing agency with office in Barcelona (Spain) is proud to announce it has been recognized as the 2020 Silver Global Marketing Campaign of the Year and Bronze Agency of the Year, by the American Marketing Association’s South Florida Chapter.
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7 Things You Should Know About Programmatic Buying
It’s possible that this term is completely foreign to you, but programmatic buying is a trend that is growing stronger than ever in the advertising industry. This new technique allows you to display digital ads without having to interact with media, the latter because it is done through automated platforms where the advertising spaces are […]
What is programmatic buying?
Programmatic buying has entered the world of marketing, making ads more efficient and effective. This is achieved thanks to the use of big data that makes the advertisement appear in the most appropriate inventory, either in the form of banner or video pre-roll on websites or social networks. The purchase is made through RTB, Real […]
Why do a native advertising campaign?
Over the years we have seen the world of online advertising spread to virtually all areas and web services, generating large amount of advertising revenue and set as a staple for advertiser and brands. However, some strategist have been characterized by a somewhat invasive style. It’s in this scenario where Native Advertising has emerged as […]
ROBOTS VS. HUMANS
Can you imagine a decrease of 35% of the labour force in 20 years? That’s what Google forecasts. The company has released a report with interesting data, such as that currently 60% of product sales worldwide occur without the intervention of a seller, that is, these are online sales; or that 65% of the searches on Google end up in a conversion, which is a purchase or a sale. A clear evolution of the new generations is happening, since they have access to advanced technology.
TESLA AIMS TO FLOOD THE MARKET WITH ITS NEW MODEL 3
Almost 300,000 units have been the worldwide orders during the weekend presentation of the new Tesla Model 3, a brand of 100% electric cars. The prestigious brand already has 3 models, Model X, Model S, its most popular, and the new model, scheduled to arrive into the market in 2 years. These cars have almost […]
PERSONAL PRIVACY VS. NATIONAL SECURITY
Do you remember the legal conflict between the FBI and Apple that emerged a few weeks ago? The FBI sued Apple after the company refused to cooperate with the National Security to unlock Syed Farook’s iPhone, one of the authors of the shootings in San Bernardino, California.
Snapchat lanza su nuevo formato publicitario ¨Story¨ para aprovechar el gran tirón entre los jóvenes
Un mes después de lanzar el vídeo de 20 segundos para la película Ouija de Universal Pictures con apariencia de post y siguiendo con la búsqueda de rentabilizar publicitariamente su plataforma de una forma no intrusiva, la que cada vez se está convirtiendo en la red social favorita de los más jóvenes adelantó su formato ¨Story¨ de la mano de Samsung…
Los avances tecnológicos que cambiarán el mundo molan, pero seamos sinceros, también acojonan
A principio de año salió la película de Her, protagonizada por el genial Joaquín Phoenix haciendo un papel sobre el exagerado uso de smartphones en nuestras vidas.
Joaquín hace el papel de Theodore Twombly, un joven escritor introvertido que está enganchado a Samantha, su asistente/operadora virtual que es una especie de versión avanzada de Siri…
La profecía del Programmatic Buying
No importa si eres creativo, estratega, ejecutivo de cuentas, planificador. Si te encargas de negociar o traficar campañas. Si eres una de las personas encargadas de traer más clientes a tu empresa. Estés donde estés, hagas lo que hagas lo más probable es que estuches los términos Programmatic Buying, RTB o Audience Buying sin parar…
Ok Google
Vuelven a sorprender al mercado. Esta vez no han lanzado un producto futurista sino una original acción de exterior en la ciudad de Nueva York.
Google acaba de lanzar una exitosa campaña local en la gran manzana para que nos demos cuenta de dos cosas: que el OOH no está acabado ni mucho menos y que el móvil va a ser el epicentro de sus actividades próximamente…
¿Proyectar desde tu móvil, la próxima revolución tecnológica?
No hay semana en que la que no se anuncie un gran avance en el mundo de la tecnología y las comunicaciones.
Hace un par de semanas Google puso a la venta sus flamantes gafas, que están llamadas a revolucionar la industria, durante un día y, con bastante éxito…